Tuesday, 11 May 2010

Frothy emotional appeal

Frothy emotional appeal seldom suffices. The message which can interest and hold these alcoholic people must have depth and weight. In nearly all cases, their ideals must be grounded in a power greater than themselves, if they are to re-create their lives.

I love the fact that seldom is used in the passage above and not never. Sometimes, just sometimes frothy emotional appeal will suffice. It may not last for very long, but it's a start and a start is all some of us need.

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